Textile and apparel enterprises intensify their application of "Internet +", expanding markets through both online and offline channels

Release time:

2020-04-29

Textile and apparel enterprises intensify their application of "Internet+" and adopt both online and offline strategies. This year, under the impact of the global COVID-19 pandemic, the textile industry faces significant challenges and uncertainties. However, it is also a good opportunity to force textile enterprises to enter a period of self-iteration and upgrading. Currently, live streaming for selling goods is thriving in the light textile city, and many Keqiao textile enterprises are facing difficulties and moving online to test the waters of e-commerce live streaming, which has become a common recognition.

Reduce costs and boost sales

Live streaming aids enterprises in expanding into new business models

"Welcome, babies! Please take a look at Link 5, which features pillows made of cotton fabric from a five-star hotel. They are very soft and elastic. Buying a pair in the live streaming room only costs 28 yuan..." At 9:30 pm on April 23rd, in the DuoDuo live streaming room on the Pinduoduo platform, the anchor of the "Baisihan" flagship store was "yelling" about their own products.

The reporter clicked on the link and found that it had ranked fourth on the best-selling list of branded sleep-aid pillow cores, with a hot-sale index of 4822 and 6404 orders successfully grouped. "We have six full-time anchors, all born after 1995, who will broadcast live both day and night," said the relevant person in charge of Zhejiang Bestcold Down Co., Ltd. As the first listed e-commerce brand in Keqiao District, "Bestcold" strives to leverage the leading role of e-commerce in consumption, and utilizes live streaming platforms to enable consumers to browse and purchase on their mobile phones. "Live streaming has low costs and high returns, so selling products through online live streaming fully aligns with the trend," said the person in charge.

In the post-pandemic era, traditional textile enterprises need to change their strategies and enhance brand exposure. Promoting products through currently popular methods is a good approach. This "online live streaming" consumption model is helping enterprises discover market demand and continuously boosting the confidence of textile city business owners and entrepreneurs.

At the live streaming video publishing center on the fourth floor of the China Textile City International Fabric Procurement Center, live streaming has been provided for over 50 business operators free of charge. On the first floor, Shaoxing Jialilong Textile Co., Ltd., which specializes in shirt fabrics, General Manager Du Jiexin told reporters that he also personally participated in live streaming to sell products. During the 40-minute live broadcast, he introduced seven types of fabrics, including the newly developed bamboo fiber shirt fabric. "Fabric sales are different from finished clothing sales. There won't be orders immediately. Live streaming is mainly for attracting traffic and exploring potential customers."

Relevant personnel from the China Textile City International Fabric Procurement Center expressed their hope to expand the sales channels of business operators through "Internet +", assist enterprises in exploring new business models, alleviate the pain points of physical operations, and accelerate the transition of business operators from a physical operation model to an online and offline dual model.

"Common development, mutual improvement"

"Keqiao·China Textile City" regional brand

"Welcome everyone to the live broadcast of the 'Zhongmao' new product launch event. This 1200-gram double-sided, double-color high-precision, simple and modern bedroom blackout curtain costs only 29 yuan per square meter." Recently, an online live broadcast event was held in the "Zhongmao Home Textiles" exhibition hall located in Keqiao. The relevant person in charge of Zhejiang Zhongmao Home Textiles Co., Ltd. stated that this was the company's first attempt at live broadcasting, with technical guidance provided by the Online Light Textile City. The results were excellent, with a viewing traffic of over 14,000 in just two and a half hours of live broadcast.

"Zhongmao Home Textiles," as one of the leading enterprises in the curtain fabric industry in Keqiao, has proactively sought opportunities amidst the crisis. Currently, it is developing multifunctional curtains that combine flame retardancy, heat insulation, and antibacterial properties to meet consumers' demand for antibacterial and healthy curtains. Under the leadership of "Zhongmao Home Textiles," other member units of the China Textile City Curtain Fabric Association are also honing their skills and preparing for live broadcasts.

In order to encourage more enterprises in the Textile City to participate in live streaming and collaborate for transformation and improvement, the Online Textile City has also launched a series of activities such as cloud exhibitions and cloud launches, sparking a procurement boom online.

"In the first half of this year, many well-known textile exhibitions both domestically and internationally were officially postponed or cancelled due to the severe epidemic situation, which has had a significant impact on the enterprises preparing for the exhibitions." Gu Zhuowei, the business manager of "Huida Textile", a veteran foreign trade export-oriented enterprise, frankly admitted that the epidemic has disrupted the company's original plan to promote new products. The live streaming activities launched by Online Textile City perfectly align with the company's online development strategy. It is reported that Online Textile City has entered major markets such as the East Market and the North Market in the textile city, visited 92 textile city merchants, and live streamed high-quality fabrics and new products, allowing buyers to purchase their desired products without leaving home.

"The era of live streaming dividends has arrived. We will actively assist textile enterprises in exploring new channels and seizing this yet-to-be-opened blue ocean market. Next, we will continue to provide platforms and live streaming functions for textile business operators on the Online Textile City, and plan and organize activities such as cloud publishing and cloud docking." Relevant personnel from the Online Textile City stated that the newly developed cloud exhibition system has also garnered attention from industry exhibition organizers, and breaking through the limitations of the "cloud" in 2020 will become an inevitable trend.

COOKIES

required

These cookies are necessary for basic functions such as payment. Standard cookies cannot be turned off and do not store any of your information.

analyze

These cookies collect information, such as how many people are using our site or which pages are popular, to help us improve the customer experience. Turning these cookies off will mean we can't collect information to improve your experience.

Feature

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.

advertise

These cookies help us understand what you are interested in so that we can show you relevant advertising on other websites. Turning these cookies off will mean we are unable to show you any personalized advertising.